Pay More for Less

Pay More for Less

Most gyms sell you more.

More equipment, more members, more classes, more noise, more options and more add-ons. But when we thought about the training environment we wanted to create at By Design, we started thinking about what people might actually want less of.

Less waiting for equipment.

Less fighting for space.

Less wondering what to do when you walk through the door.

Less confusion from complicated machines and generic programs. Less searching for someone to help.

Less clutter, dust, mess and cramped spaces.

Less feeling like another membership number in a room full of strangers.

Every piece of our North Hobart training space has been chosen By Design. We combine premium commercial equipment with functional training space so you can learn movements and equipment you’re likely to encounter in gyms around the world, while still having access to machines that make it simple to target the strength, mobility and capacity your body needs. From Hammer Strength commercial machines to Rogue functional equipment, everything has a purpose. Sometimes building a stronger quad is exactly what helps make stairs easier. Other times, we need to practise the entire squat or sit-to-stand pattern. Good training gives us the ability to do both.

But equipment is only useful when you know what to do with it. Your training at By Design is programmed around what you’re working towards, and our coaches are there to help you progress it. We see movement on a continuum. You might start with a simpler version of a movement while you build confidence or capacity, then progress through the basic pattern, add load, introduce free weights, increase complexity and eventually prepare your body for whatever life throws at it.

The goal isn’t to make you dependent on a coach forever. It’s actually the opposite. We want you to understand your body, understand the gym and become increasingly independent without being overwhelmed by unnecessary detail.

Our supervised sessions are capped at six members per coach, and many sessions have two coaches available. That means fewer people competing for equipment, more opportunity to ask questions and coaches who actually know what you’re working on. Outside of supervised training hours, members can enjoy the gym independently: high ceilings, natural light, open space, real plants, premium equipment, good music and, importantly, a clean and well-maintained environment.

So yes, sometimes you pay more to get less. Less chaos. Less guesswork. Less waiting. Less anonymity. Less clutter. In return, you get more of what we think actually matters: quality equipment, thoughtful programming, coaching, accountability, room to train and a team that notices when you’re not here, when your progressing, struggling or ready for more. We’re not trying to squeeze as many memberships as possible onto our gym floor, and we’re not trying to build the biggest gym in Hobart. We’re building a premium private gym in North Hobart that helps people learn how to train, build strength for life and eventually need us less. Because to us, that’s what good coaching should do.

Want to experience the gym differently?

If you’re looking for a quieter, more private place to train with quality equipment, structured programming and coaches there when you need them, come and see what we’ve built in North Hobart.

Get in touch with the By Design team to find out whether our strength memberships are the right fit for you.